The sell-side advisory is a type of service provided by M&A advisory companies to clients who are looking to sell their businesses. The primary goal of sell-side advisory is to help the client achieve the best possible outcome from the sale of their business.

Sell-side advisory services typically include a range of activities designed to prepare the business for sale, identify potential buyers, and negotiate the terms of the transaction. Some of the key activities involved in sell-side advisory include:

1. Business Valuation: The M&A advisory company will conduct a thorough analysis of the client’s business to determine its value. This will involve looking at financial data, market trends, and other factors that affect the value of the business.
2. Preparation of Marketing Materials: Once the business valuation is complete, the M&A advisory company will prepare marketing materials such as a Confidential Information Memorandum (CIM) that provides potential buyers with a detailed overview of the business, its financial performance, and growth prospects.
3. Identification of Potential Buyers: The M&A advisory company will use its network and industry expertise to identify potential buyers for the business. This may include private equity firms, strategic buyers, or other investors who are interested in acquiring businesses in the client’s industry.
4. Negotiation of the Deal: Once potential buyers have been identified, the M&A advisory company will help the client negotiate the transaction terms to ensure the best possible outcome. This may include negotiating the purchase price, deal structure, and other key terms.
5. Due Diligence: Once a buyer has been identified and the terms of the deal have been agreed upon, the M&A advisory company will assist with due diligence to ensure that the buyer has a clear understanding of the business and its financial performance before closing the deal.

Overall, sell-side advisory services are designed to help clients achieve the best possible outcome from the sale of their business while minimizing risk and maximizing value. With the help of an experienced M&A advisory company, clients can navigate the complex world of M&A and achieve their strategic objectives.